Helping ambitious SMEs
DISTINCTIVELY DIFFERENT
Is your brand built to be remembered?
For CMOs & CEOs, the greatest fear isn’t competition. It’s getting lost in the noise. That’s why brand distinctiveness has become their number one obsession. The strongest brands aren’t different by accident. They’re Distinctive by Design™.
Defined with clarity. Navigated with precision. Amplified with purpose.
Every element—from positioning and proposition to messaging and experience—works together to build trust and make the brand Distinctively Different.
That’s where BrandDNA comes in.
We help ambitious SMEs clarify what they stand for—and connect it to the outcomes that matter. For their customers. For their business. For their brand. We embed distinctiveness into identity and differentiation into strategy—so their brand is not only clear and compelling, but visible and valuable.
Because if your brand isn’t built to be remembered, it’s engineered to be ignored.
THE DNA FRAMEWORK™
Your brand’s strategic backbone
The DNA Framework™ is a layered system for building brands that scale, resonate and lead. It turns clarity into momentum by aligning strategy with market signals, customer needs, capability strengths and solution clarity.
Structured around three core blueprints—Insight, Strategy and Activation—it’s designed to Define, Navigate and Amplify your brand. At every layer, it translates insight into execution: from the Why you stand for, to the How you deliver, to the What you signal at every touchpoint.
We diagnose what’s holding your brand back and embed distinctiveness by design—so your brand becomes Distinctively Different.
The BrandDNA way
Three stages. One transformational journey
Your transformation journey unfolds in three stages: Define, Navigate, Amplify. We start with the strategic foundations—why you exist, how you create value and what your brand must be true to. Then we align execution—messaging and go-to-market. Finally, we amplify resonance—how your brand is expressed & experienced across every signal and story.
DEFINE
Strategic foundations
The BrandDNA Insight Blueprint™ defines why your brand exists and what it stands for. It clarifies your strategic foundations—your positioning, value proposition and brand strategy—by activating market signals, customer needs and business strengths.
NAVIGATE
Operational alignment
The BrandDNA Strategy Blueprint™ explains how your brand delivers value, creates advantage and drives differentiation. It aligns messaging and go-to-market strategy with operational reality—ensuring what you signal is consistent with how you activate.
AMPLIFY
Experiential resonace
The BrandDNA Activation Blueprint™ expresses what your brand signals across every touchpoint. It brings tailored messaging to life in content, campaigns and experiences—so your brand is remembered and shared. It’s where distinctiveness drives demand.
Tangible deliverables
Each stage comes with clear deliverables. From market scanning and DNA gap analysis to messaging frameworks and campaign enablement. This isn’t theory. It’s a modular system designed to drive action and impact.
DEFINE
Insight + Alignment
Market scanning & insight review
Marketing performance audit
Brand positioning & DNA gap analysis
Value proposition evaluation
Brand strategy readiness mapping
NAVIGATE
Strategy + Foundation
Core proposition development
Messaging framework & hierarchy
Go-to-market & channel strategy
AMPLIFY
Activation + Scale
Messaging execution
Content strategy
Brand experience
CX mapping
Campaign planning & enablement
DISTINCTIVE BY DESIGN PACKAGES
Tailored packages for every stage of brand growth
We offer three tailored programmes—each designed to meet you where you are and take you where you want to go. Every package activates the right mix of BrandDNA Blueprints to unlock strategic clarity, alignment and resonance—at every stage of your brand’s growth.
SIGNATURE
Full-spectrum transformation
for ambitious brands
An 8–12 week engagement for brands ready to scale with clarity, confidence and distinction.
It activates all three BrandDNA Blueprints™—Insight, Strategy and Activation—to build a strategic backbone, modular messaging system and activation playbook.
Through deep immersion, collaborative workshops and team enablement, your brand becomes built to lead.
From £15k
ACCELERATOR
Strategic backbone
for growth-phase brands
A 4–6 week strategic sprint for brands refining their proposition & messaging.
Combining the Insight and Strategy Blueprints™, it sharpens positioning, refines your value proposition and aligns messaging with go-to-market plans.
Through collaborative workshops and stakeholder input, you’ll build the clarity & confidence to activate with impact.
From £10k
FOUNDATION
Strategic clarity
for emerging brands
A 2–4 week diagnostic for early-stage brands seeking clarity on where they stand—and what’s holding them back.
Using the BrandDNA Insight Blueprint™, we define your strategic foundations through assessment, desk research and brand audit.
You’ll leave with a clear snapshot of your brand’s distinctiveness, a readiness map and actionable next steps.
From £5k
Want to customise your own distinctive package?
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
BrandDNA is a multi-award-winning consultancy for brands that refuse to blend in.
We help ambitious SMEs become Distinctively Different. Clear in what they stand for, confident in how they show up and compelling in why they get chosen.
Our proven DNA Framework™ gets to the heart of your brand’s distinctiveness. Aligning strategy with execution, so you can redesign your value proposition, reshape your brand strategy and reoptimise your go-to-market approach.
Brands we’ve helped stand out
From ambitious AI start-ups and challenger consultancies to global tech leaders, we’ve helped brands become Distinctively Different by design, not by accident.
Award-winning strategy & storytelling
We don’t chase trophies. We chase transformation. But it’s a sign we’re making a difference. From B2B strategy to brand storytelling, our work has been celebrated across categories and disciplines.
Southern Enterprise Awards 2024 - Best B2B Marketing Strategists
MarTech Outlook Awards 2024 - Brand Strategy and Consulting Company of the Year
Global Business Awards 2024 - Most Outstanding Brand Consultancy Firm
CorporateLiveWire Global Awards 2023/24 - Brand Consultant of the Year
SME News Southern Enterprise Awards 2023 - Best B2B Brand Storytelling Company
& Strategic Brand Marketing Company (Berkshire)
Global Business Awards 2022 - Best Brand Consultancy Firm
Global Business Insights Awards 2021 - Most Outstanding Brand Consultancy
SME News Southern Enterprise Awards 2019 - Best Brand Consultancy
Design your brand to be Distinctively Different with BrandDNA.
“The greatest achievement has been the relaunch of our brand. The work on brand and website has really put us in the market as a company that is credible in what we’re looking to do”
“‘Powering Positive Change’ has been carefully chosen to sum up how we help NHS professionals to improve the care they provide – with proven tools to achieve better outcomes for patients”
OUR WORK
Built to stand out. Crafted to connect
From brand foundations to product positioning to campaign execution, we turn strategy into a strategic asset. Designed to engage and differentiate.
Every project we take on is shaped by intent, driven by insight and built to resonate. Here are a few examples of how we’ve helped brands become unforgettable.
View fullsize
![]()
View fullsize
![]()
View fullsize
![]()
LET'S TALK
Ready to become
Distinctive by Design?
We believe every brand has the potential to become Distinctive by Design™. Let’s unlock yours.
Drop us a line or fill out the form. We’ll be in touch soon.
T+44 (0)7941 178302
rob@branddna.uk
