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Rethink your past.
Evolve your future.

Let’s bring your brand DNA to life



Don't just be different. Be Distinctively Different


We’re BrandDNA. The strategic thinkers bringing brand DNA to life. Great brands are authentic, relevant and distinct. That’s why we empower our clients to be Distinctively Different. Discover everything, Navigate new possibilities and Activate a brand story unlike any other. It’s all in the DNA. Ready to uncover the absolute opposite of ordinary?


Research + Insight


Strategy + Positioning


Content + Campaigns

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Unlock the potential
for true brand innovation.


We believe that great brands are Distinctively Different. They’re not like everything else. They have distinct characteristics. A compelling backstory. And a unique way of thinking and behaving.

But making your brand story stand out from the crowd – in an agile and digital world – is difficult. So, where do you start?

It’s all in the DNA. Discovering – or rediscovering – what makes your brand different. Navigating a clearly defined brand and marketing strategy. And activating engaging, personalised content that brings out the unique story behind your business.

DNA creates the foundation for powerful, consistent and compelling communications that speak to your audiences with confidence – enhancing your distinctive image and value.

At BrandDNA, we’re committed to helping our clients unlock the potential for true brand innovation – by being Distinctively Different.

Our brand is an expression of that commitment.

It’s in our DNA.

What does your DNA say about your brand?



Prime and position your brand for growth.

We fuse Brand + Strategy to bring a brand’s DNA to life. We empower businesses and marketing agencies to discover, navigate and activate their way to a Distinctively Different brand. So, whether you're looking for brand creation, evolution or revolution, BrandDNA has the solutions you or your clients need to prime and position for growth.


Research + Insight

All truths are easy to understand once they are discovered; the point is to discover them.

Competitor Research
Market Insight
Brand Audit
DNA Discovery Workshop

BrandDNA. Distinctively Different


Strategy + Positioning

All you need is the plan, the roadmap and the courage to press on to your destination.

Brand & Marketing Strategy
Brand & Proposition Development
Brand & Marketing Consultancy
Messaging Frameworks


Content + Campaigns

Good content isn’t about good storytelling. It’s about telling a true story well.

Campaign Planning
Content Maps
Marketing Plans



Translate Brand + Strategy into action.


Brand Blueprint is your roadmap to successfully navigate the strategic journey to a Distinctively Different brand. It links your brand’s DNA to your company’s strategy – allowing you to articulate the unique and valuable role that your brand plays in the digital world.

Leaders who can articulate the strategy and ideas behind their brand will be more successful when bringing their DNA to life. So, whether you need help defining your DNA, strategy, positioning or messaging, we’ll help you rethink your past and evolve your future. Start your journey to an authentic, relevant and Distinctively Different brand – today.

Your future is in your DNA. Let’s discover together.



Rob has been instrumental in helping my team and I deliver exceptional content for our clients. Most recently his strategic-thinking has been absolutely invaluable when crafting high-value messaging frameworks to productise solutions.
— Account Director, Technology Marketing Agency
Rob has an excellent combination of creative and strategic skills. He took the time to understand our business and strengths to deliver the perfect result.
— Managing Director, IT Company, Berkshire
I enjoyed working with Rob and he is a true asset for any business with a requirement for brand, marketing or digital consultancy.
— Director, NLP Master Training Company, London


Like to know more? We’d love to help. It could be the beginning of something Distinctively Different.