Building a retail proposition that wins at the shelf

Helping a retail tech brand build a proposition that wins at the shelf

Challenge:

Retailers were struggling with waste, poor availability and inconsistent replenishment.

Impulse Logic’s early positioning as “inventory management software” risked being seen as functional and narrow, limiting growth beyond grocery and failing to inspire board‑level decision makers.

On LinkedIn, Impulse Logic highlighted the scale of the problem:

One‑third of shoppers impacted by poor availability defect to other stores, while millions of products are wasted every day due to inefficient replenishment

These realities underscored the urgency for a smarter, more distinctive solution.

It became clear that a new positioning was required. One that could elevate Impulse Logic from a back‑office tool to a strategic partner, broaden its appeal across retail categories and differentiate it from competitors who were already talking about “selling more and wasting less” but lacked ownership of availability as a driver of customer loyalty.

Solution:

Through market insight, competitor analysis, brand diagnosis and a full strategic repositioning, Impulse Logic evolved into the on‑shelf availability partner of choice.

The brand was rebuilt around a clear proposition — Availability. Efficiently. Consistently. — supported by three pillars:

• Availability: Customers find what they want, when they want it

• Efficiency: Streamlined replenishment powered by AI and smart algorithms

• Consistency: Reliable execution that engages store teams and drives loyalty

Distinctive messaging such as “Winning at the shelf” reframed replenishment as a driver of customer delight.

Gamification tools, showcased in LinkedIn posts, demonstrated how store associates could be motivated through task‑completion rewards and engagement mechanics, turning replenishment into a positive, team‑building experience.

Result

Retailers adopting Impulse Logic achieved measurable improvements:

• Increased sales through higher on‑shelf availability, reducing the risk of customer defection

• Reduced waste with LinkedIn case examples citing up to 71% reductions in fresh food waste when availability strategies were applied

• Enhanced customer loyalty and satisfaction thanks to consistent, reliable shopping experiences

• Stronger team engagement, with gamification fostering a culture of achievement and proactive execution

The outcome reframed replenishment from a back‑office task into a strategic driver of loyalty, profitability and sustainability — aligning perfectly with Impulse Logic’s public message: “Sell more. Waste less. Delight customers.”

The greatest achievement has been the relaunch of our brand. The work has really put us in the market as a company that is credible in what we’re looking to do

Impulse Logic was recognised in the ECR Retail Loss “Top 30 Innovations in On‑Shelf Availability” showcase as the winner of the award for Most Potential to Improve Customer Loyalty by Increasing Availability.

This accolade highlights how their technology is seen not just as an operational tool, but as a driver of customer experience and satisfaction.

impulselogic.com

Building a healthcare proposition that 'Powers Positive Change'

Helping a healthcare tech brand build a proposition that ‘Powers Positive Change’

Challenge:

Healthcare providers across the UK faced mounting pressures to deliver better outcomes with fewer resources:

• Manual data collection and reporting consumed valuable clinical time

• Fragmented audit and survey processes made it difficult to gain timely insights across wards and hospitals

• Compliance demands (cleanliness standards, patient experience, accreditation) required robust evidence but often overwhelmed staff

The result: frontline teams spent more time chasing data than delivering care, while quality improvement leaders struggled to act quickly on insights.

Formic Healthcare’s proven tools have been providing healthcare professionals with the insights they need to improve services for more than 30 years. Yet a new positioning was required — to shift the brand from a functional audit tool into a trusted partner in healthcare transformation.

Solution

Through market insight, competitor analysis, brand diagnosis and a full strategic repositioning, the company evolved into the patient insight and automation partner of choice.

The brand was rebuilt around the mission Powering Positive Change, helping professionals in the NHS and UK health organisations achieve better outcomes for their patients.

The phrase we use to describe our work has been carefully chosen. “Powering Positive Change” sums up how we help NHS professionals to improve the care they provide – with proven tools which generate the insights to achieve better outcomes for patients.

We enable health and other organisations to run bespoke audits, surveys and assessments. With our technology and support, they can streamline their compliance – saving money and releasing more staff time for frontline services.

Website messaging reinforced this transformation:

• 30+ years of proven tools giving healthcare professionals the insights they need to improve services

• Tailored solutions that scale from single wards to entire hospitals

• Cloud‑based dashboards providing real‑time data to streamline compliance and release staff time back into frontline care

• Reasons to choose Formic: quality, value, bespoke, expert, trusted, agile

Quality improvement is so much more than just meeting 'requirements'. It's about powering positive change through cost savings, efficiencies and joining up data that drives truly life-changing outcomes.

Result

Healthcare organisations working with the company achieved measurable improvements: 

• Reduced administrative burden, freeing clinical staff to focus on patient care

• Improved compliance efficiency, with streamlined reporting against national standards

• Enhanced patient outcomes, as faster insights enabled quicker interventions and service improvements

• Trusted partnerships, with decades of proven support across NHS trusts, reinforcing credibility and confidence

As one NHS facilitator noted:

“They have helped greatly to reduce the burden of manual data analysis and reporting. In turn this frees up clinical time to deliver improvements for patients.”

By embedding the mission of Powering Positive Change, the brand story shifted from being a provider of audit tools to being a catalyst for better healthcare outcomes.

The message resonates with both frontline staff (time saved, care improved) and leadership teams (compliance streamlined, insights actionable), making the brand Distinctively Different by Design™.

formic.com