Helping SMEs become Distinctively Different
by Design™
When your business and brand are fully aligned, your strategic difference becomes unmistakably distinctive.
Helping SMEs become Distinctively Different
DISTINCTIVELY DIFFERENT BY DESIGN™
Distinctiveness doesn’t happen by accident
When business and brand drift apart, your strategic difference gets lost. Positioning weakens. Narratives blur. Marketing spend is wasted. Instead of standing out, your brand risks fading into the background.
The market only notices what’s clear, consistent and compelling. Without alignment, your SME’s true value stays invisible. At BrandDNA, we bring business and brand together to make your strategic difference unmistakably distinctive.
Because great SMEs aren’t built by accident. They're Distinctively Different — by Design™.
DNA FRAMEWORK™
Align business & brand with a strategy-first approach
At BrandDNA, we work exclusively with SMEs to define, navigate and amplify their strategic difference. Our proven DNA Framework™ turns insight into action, ensuring your brand reflects the real value your business delivers.
The result: focus returns, confidence grows and your SME becomes unmistakably distinctive.
Define, Navigate, Amplify
Define your difference. Navigate your growth. Amplify your impact. Become Distinctively Different by Design™
1 - DEFINE
Diagnose & clarify your SME's differentiated positioning
Market dynamics
Competitor analysis
Brand audit
Brand positioning
2 - NAVIGATE
Translate complexity into
clear strategic direction
Value proposition
Brand strategy
Messaging framework
Marketing communications
3 - AMPLIFY
Embed distinctiveness across channels and touchpoints
Messaging execution
Go-to-market strategy
Creative campaign concepts
Brand experience
From strategic difference to market impact
We help SMEs articulate their true value internally and express it externally, creating a market presence that stands out and delivers real impact.
The outcome? A strategy-first, execution-ready blueprint that delivers:
1 - Your difference
Who you are, why you matter and how you stand apart
**2 - Your roadmap** A plan that turns \ difference into clarity
3 - Your market impact
Distinctiveness amplified consistently across touchpoints
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
From ambitious AI start-ups and challenger consultancies to global tech leaders, we’ve helped brands become Distinctively Different — by Design. Our work has been recognised globally for brand strategy and storytelling across B2B, healthcare and technology.
“The greatest achievement has been the relaunch of our brand. The work on brand and website has really put us in the market as a company that is credible in what we’re looking to do”
“‘Powering Positive Change’ has been carefully chosen to sum up how we help NHS professionals to improve the care they provide – with proven tools to achieve better outcomes for patients”
DISTINCTIVE PACKAGES
A strategy-first journey for every stage of brand growth
We meet you where you are and take you where you want to go. Each package translates your difference into distinctiveness with the right level of strategic depth.
FOUNDATION
For early-stage SMEs
Get the clarity you need to
define your difference and build a strong strategic foundation for your brand.
From £2.5k
ACCELERATOR
For growth-stage SMEs
Define & navigate your difference with a clear roadmap that turns strategy into market impact.
From £6k
SIGNATURE
For established SMEs
Define, navigate & amplify your distinctiveness across every touchpoint to create lasting market influence.
From £15k
Need something tailored?
Let’s design the right package around your strategic goals.
OUR WORK
When distinctiveness comes to life
Whether it’s brand foundations, product positioning, or campaign execution, we turn strategy into an asset that cuts through. Intent-led. Insight-driven. Built to resonate.
GET STARTED
Let’s make your brand Distinctively Different by Design™
Reconnect your business and brand. Define your market advantage. Move forward with confidence.
Book a discovery call.
T+44 (0)7941 178302
rob@branddna.uk
