PRIVACY POLICY
Protecting your data.
Respecting your privacy.
Last updated: October 2026
BrandDNA Limited ("BrandDNA", "we", "us" or "our") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.branddna.uk (the "Website"), contact us, or use our services.
BrandDNA Limited is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact Details
BrandDNA Limited
76 St Andrews Crescent
Windsor
Berkshire
SL4 4EN
United Kingdom
Telephone: +44 (0)7941 178 302
Email: rob@branddna.uk
Website: www.branddna.uk
If you have any questions regarding this Privacy Policy or how we process your personal data, please contact us using the details above.
Information We Collect
We collect personal information only where it is necessary for us to provide our services or respond to enquiries.
Information we may collect includes:
Name
Email address
Telephone number
Company name
Details submitted via contact forms
Correspondence between you and BrandDNA
We may also collect technical information automatically when you visit the Website, including:
IP address
Browser type and version
Device information
Date and time of visits
Pages viewed and interactions with the Website
Referral sources
This information is used for analytical and security purposes and does not normally identify you directly.
How We Use Your Information
We use your personal information to:
Respond to enquiries and requests
Provide services and fulfil contractual obligations
Communicate with clients and prospective clients
Improve our Website and user experience
Analyse Website performance and visitor behaviour
Maintain the security of our systems
Comply with legal and regulatory obligations
We will not sell your personal information to third parties.
Lawful Basis for Processing
Under UK GDPR, we rely on one or more of the following lawful bases:
Legitimate Interests
To operate and improve our Website, respond to enquiries and manage our business efficiently.
Contract
Where processing is necessary to deliver services you have requested or to enter into a contract with you.
Consent
Where you have given consent, such as accepting non-essential cookies or requesting certain communications.
Legal Obligation
Where we are required to process information to comply with legal or regulatory requirements.
Website Analytics
Squarespace
The Website is hosted by Squarespace. Squarespace may collect technical and usage data relating to visits to the Website.
For further information, please see the Squarespace Privacy Policy:
Google Analytics
We use Google Analytics to understand how visitors interact with the Website and to help improve user experience.
Google Analytics may collect information including:
Pages visited
Time spent on the Website
Device and browser information
Approximate location data
Website interactions
Google Analytics cookies are only activated where visitors provide consent through the Website's cookie management tools.
For further information:
You can also opt out using Google's browser add-on:
Google Analytics Opt-out Add-on
Contact Forms and Email Communications
Information submitted through the Website's contact forms is sent to BrandDNA's business email account.
We use email and hosting providers, including IONOS and Microsoft 365, to receive, store and manage communications.
These providers may process personal information on our behalf and are required to maintain appropriate security and confidentiality standards.
For further information:
Sharing Your Information
We may share information with:
Professional advisers
IT and hosting providers
Analytics providers
Regulatory or law enforcement bodies where required by law
We will only share information where there is a lawful basis to do so and where appropriate safeguards are in place.
International Transfers
Some of our service providers may process information outside the United Kingdom.
Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, including contractual protections and other lawful transfer mechanisms required by UK data protection law.
Data Security
We take reasonable technical and organisational measures to protect personal information from unauthorised access, misuse, disclosure, alteration or destruction.
However, no method of transmitting information over the internet can be guaranteed to be completely secure.
Social Media and Third-Party Platforms
The Website may contain links to third-party platforms including:
LinkedIn
X (formerly Twitter)
YouTube
If you click a link to a third-party website or platform, that organisation's privacy policy will apply. We are not responsible for the privacy practices of third-party websites.
Useful links include:
https://x.com/en/privacy
https://policies.google.com/privacy
Data Retention
We retain personal information only for as long as necessary to:
Respond to enquiries
Deliver services
Meet legal, accounting or regulatory obligations
Resolve disputes and enforce agreements
Website analytics data is retained according to the settings configured within the relevant analytics platforms.
When personal information is no longer required, it is securely deleted or anonymised.
Cookies
The Website uses cookies and similar technologies to ensure the Website functions correctly, improve user experience and provide analytics information.
Cookies may be categorised as:
Necessary Cookies
Required for the operation and security of the Website.
Analytics Cookies
Help us understand how visitors use the Website.
Marketing Cookies
Used only where applicable and where consent has been provided.
Visitors can manage cookie preferences using the Website's cookie banner or browser settings.
Most web browsers allow cookies to be controlled or disabled through browser settings, although some website functionality may be affected.
Your Rights
Under UK GDPR you have the right to:
Request access to your personal data
Request correction of inaccurate information
Request deletion of your personal data
Restrict processing in certain circumstances
Object to processing based on legitimate interests
Request transfer of your data where applicable
Withdraw consent where processing relies on consent
To exercise any of these rights, please contact:
rob@branddna.uk
We will respond within the timeframes required by applicable law.
Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk
Telephone: 0303 123 1113
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication.
We encourage visitors to review this policy periodically.
BRAND + STRATEGY + COPY
+44 (0)7941 178 302
rob@branddna.uk
Berkshire | London | Sussex
BrandDNA Limited
Registered in England and Wales
Company Number: 10891907
© 2026 BrandDNA Limited. All rights reserved.
