Helping a retail tech brand build a proposition that wins at the shelf
Challenge:
Retailers were struggling with waste, poor availability and inconsistent replenishment.
Impulse Logic’s early positioning as “inventory management software” risked being seen as functional and narrow, limiting growth beyond grocery and failing to inspire board‑level decision makers.
On LinkedIn, Impulse Logic highlighted the scale of the problem:
One‑third of shoppers impacted by poor availability defect to other stores, while millions of products are wasted every day due to inefficient replenishment
These realities underscored the urgency for a smarter, more distinctive solution.
It became clear that a new positioning was required. One that could elevate Impulse Logic from a back‑office tool to a strategic partner, broaden its appeal across retail categories and differentiate it from competitors who were already talking about “selling more and wasting less” but lacked ownership of availability as a driver of customer loyalty.
Solution:
Through market insight, competitor analysis, brand diagnosis and a full strategic repositioning, Impulse Logic evolved into the on‑shelf availability partner of choice.
The brand was rebuilt around a clear proposition — Availability. Efficiently. Consistently. — supported by three pillars:
Availability: Customers find what they want, when they want it
Efficiency: Streamlined replenishment powered by AI and smart algorithms
Consistency: Reliable execution that engages store teams and drives loyalty
Distinctive messaging such as “Winning at the shelf” reframed replenishment as a driver of customer delight.
Gamification tools, showcased in LinkedIn posts, demonstrated how store associates could be motivated through task‑completion rewards and engagement mechanics, turning replenishment into a positive, team‑building experience.
Result
Retailers adopting Impulse Logic achieved measurable improvements:
Increased sales through higher on‑shelf availability, reducing the risk of customer defection
Reduced waste with LinkedIn case examples citing up to 71% reductions in fresh food waste when availability strategies were applied
Enhanced customer loyalty and satisfaction thanks to consistent, reliable shopping experiences
Stronger team engagement, with gamification fostering a culture of achievement and proactive execution
The outcome reframed replenishment from a back‑office task into a strategic driver of loyalty, profitability and sustainability — aligning perfectly with Impulse Logic’s public message: “Sell more. Waste less. Delight customers.”
The greatest achievement has been the relaunch of our brand. The work has really put us in the market as a company that is credible in what we’re looking to do
Impulse Logic was recognised in the ECR Retail Loss “Top 30 Innovations in On‑Shelf Availability” showcase as the winner of the award for Most Potential to Improve Customer Loyalty by Increasing Availability.
This accolade highlights how their technology is seen not just as an operational tool, but as a driver of customer experience and satisfaction.
