Helping a healthcare tech brand build a proposition that ‘Powers Positive Change’
Challenge:
Healthcare providers across the UK faced mounting pressures to deliver better outcomes with fewer resources:
Manual data collection and reporting consumed valuable clinical time
Fragmented audit and survey processes made it difficult to gain timely insights across wards and hospitals
Compliance demands (cleanliness standards, patient experience, accreditation) required robust evidence but often overwhelmed staff
The result: frontline teams spent more time chasing data than delivering care, while quality improvement leaders struggled to act quickly on insights.
Formic Healthcare’s proven tools have been providing healthcare professionals with the insights they need to improve services for more than 30 years. Yet a new positioning was required — to shift the brand from a functional audit tool into a trusted partner in healthcare transformation.
Solution
Through market insight, competitor analysis, brand diagnosis and a full strategic repositioning, the company evolved into the patient insight and automation partner of choice.
The brand was rebuilt around the mission Powering Positive Change, helping professionals in the NHS and UK health organisations achieve better outcomes for their patients.
The phrase we use to describe our work has been carefully chosen. “Powering Positive Change” sums up how we help NHS professionals to improve the care they provide – with proven tools which generate the insights to achieve better outcomes for patients.
We enable health and other organisations to run bespoke audits, surveys and assessments. With our technology and support, they can streamline their compliance – saving money and releasing more staff time for frontline services.
Website messaging reinforced this transformation:
30+ years of proven tools giving healthcare professionals the insights they need to improve services
Tailored solutions that scale from single wards to entire hospitals
Cloud‑based dashboards providing real‑time data to streamline compliance and release staff time back into frontline care
Reasons to choose Formic: quality, value, bespoke, expert, trusted, agile
Quality improvement is so much more than just meeting 'requirements'. It's about powering positive change through cost savings, efficiencies and joining up data that drives truly life-changing outcomes.
Result
Healthcare organisations working with the company achieved measurable improvements:
Reduced administrative burden, freeing clinical staff to focus on patient care
Improved compliance efficiency, with streamlined reporting against national standards
Enhanced patient outcomes, as faster insights enabled quicker interventions and service improvements
Trusted partnerships, with decades of proven support across NHS trusts, reinforcing credibility and confidence
As one NHS facilitator noted:
“They have helped greatly to reduce the burden of manual data analysis and reporting. In turn this frees up clinical time to deliver improvements for patients.”
By embedding the mission of Powering Positive Change, the brand story shifted from being a provider of audit tools to being a catalyst for better healthcare outcomes.
The message resonates with both frontline staff (time saved, care improved) and leadership teams (compliance streamlined, insights actionable), making the brand Distinctively Different by Design™.
